Delta Air Lines Profile

Facebook users will now be able to book flights with their friends directly on Facebook.

“We’re looking forward to empowering Delta’s 160 million annual customers to shop on their own terms and give them an easy way to book travel with their friends”

Delta’s Ticket Window will also be attached to Delta’s online banner ads allowing customers to book travel with their Facebook friends on thousands of other Alvenda-certified publisher websites and on Delta’s partner websites including the New York Yankees.

Delta’s social commerce channel now allows any of the site’s 500+ million users to complete a full travel booking on facebook.com/delta and also on the Facebook home page of thousands of fans via Alvenda’s unique In-Stream Shopping™ features.

“Our customers are spending more time online and are looking for new ways to connect with us. We’re now bringing Delta to our customers rather than the other way around – on our own website, on Facebook, on travel websites, on Internet news sites, and beyond,” said Bob Kupbens, Delta’s Vice President – eCommerce.

“We’re looking forward to empowering Delta’s 160 million annual customers to shop on their own terms and give them an easy way to book travel with their friends,” said Wade Gerten, Founder and CEO of Alvenda. “Delta is the first travel company to open millions of new selling opportunities via a social commerce channel."

Delta leveraged the latest release of Alvenda’s StoreCast™ platform which enables the convergence of social networking, ecommerce, and advertising. The Alvenda StoreCast™ platform, proven with many of the world’s largest merchants, is now more robust than ever. Major enhancements were made by Alvenda to support Delta’s needs in the complex integration of flight bookings and the industry’s regulatory requirements.

Alvenda opens in-stream shopping experiences that include a quick checkout feature inside Facebook’s news feed, fan pages, and inside banner ads on publisher websites. Merchants that partner with Alvenda typically see 10 to 20 times the engagement rates achieved with traditional direct marketing and social media programs. People interact and transact far more often when not required to leave their preferred online experience.

Other Delta Air Lines News

• Delta Air Lines to launch five new cities and 14 flights at RDU
• Delta Air Lines opens first social commerce channel on Facebook with Alvenda
• Delta Air Lines applies for expanded service to Brazil
• Delta unveils renovated Sky Club at Los Angeles International Airport
• Delta announces Tokyo-Haneda flight schedules
• Delta expanding international reach from Minneapolis-St. Paul
• Delta expanding first class on domestic flights
• Delta Shuttle launches Chicago-O'Hare service, offers triple miles
• Delta continues to build Asian gateway in Detroit
• Delta expands commitment to Africa with new Liberia service